More than two decades of experience in a large, sometimes “bleeding edge” academic library has taught me about the need for careful, systematic organization of information. If you can’t find it, what good is it anyway? But, more than that, all those years of being an IT person in the midst of professional librarians and other folk who make a library run has taught me how to listen to your client. In order to effectively create a web presence, one must have a clear understanding of the language and culture that is being presented.
Each organization or business has its own personality. Libraries have some specific language and ideas, while religious communities and organizations focus on different words and images. That is not to brush off the need to apply sound design principles to a project. It means that one size probably fits none.